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Why Brands Need to Let Go to Gain Control: The Shift from Media to Wedia
Brands are at a crossroads. They arrived years ago — many didn’t realize it.   The world that brands knew transformed almost overnight. Consumers had met them at that intersection and said hi, but without much meaningful exchange kept on moving while many brands sat and tried to figure out what language they were speaking....
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If you’re a business owner in a hurricane-prone area, you’ll need more than sandbags — you need a business hurricane plan. The six-month-long hurricane season traditionally running from June through November has sneakily soaked into May and December, giving more opportunities for your worst customer to visit. Creating a business hurricane plan in addition to your...
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APPrehensive Branding: Should Your Business Build a Loyalty App or a Loyalty Program?
I don’t care what your Zoomer says, you do NOT need a loyalty app. But – don’t confuse a loyalty APP with a loyalty PROGRAM. ‘No’ to the first. An emphatic ‘yes’ to the second. Website cookies are going the way of the dodo and a recession is looming — again. Logically, execs steering the...
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Netflix & Fulfill: Learning from The Brand's Crackdown on Password Sharing
What can we learn from #Netflix‘s new strategy to stop password sharing and increase profit? 1) Freemium models are dangerous If you “purposefully allowed” your users to share your product for free, warning them later that you’re going to “crackdown” and possibly penalize them for the practice you allowed just ain’t gonna fly. 2) Stop telegraphing...
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Screw It Let's Do It - Planning Your Public Relations
Planning your public relations and content/blogs/social media in 60 & 90-day cycles can help you make waves on less-celebrated holidays. This helps make your brand the most noticed in the room. Here’s a peek at what’s on our radar. Let us know what we missed! UPCOMING 2022 EVENTS: 4/27 Administrative Professionals’ Day 4/28 National Superhero...
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