APPrehensive Branding: Should Your Business Build a Loyalty App or a Loyalty Program?
I don’t care what your Zoomer says, you do NOT need a loyalty app. But – don’t confuse a loyalty APP with a loyalty PROGRAM. ‘No’ to the first. An emphatic ‘yes’ to the second. Website cookies are going the way of the dodo and a recession is looming — again. Logically, execs steering the...
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Netflix & Fulfill: Learning from The Brand's Crackdown on Password Sharing
What can we learn from #Netflix‘s new strategy to stop password sharing and increase profit? 1) Freemium models are dangerous If you “purposefully allowed” your users to share your product for free, warning them later that you’re going to “crackdown” and possibly penalize them for the practice you allowed just ain’t gonna fly. 2) Stop telegraphing...
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Screw It Let's Do It - Planning Your Public Relations
Planning your public relations and content/blogs/social media in 60 & 90-day cycles can help you make waves on less-celebrated holidays. This helps make your brand the most noticed in the room. Here’s a peek at what’s on our radar. Let us know what we missed! UPCOMING 2022 EVENTS: 4/27 Administrative Professionals’ Day 4/28 National Superhero...
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#RIPTwitter is trending and so is comedian Steve Martin’s SNL skit about “King Tut – from 1978. The latter is proof that the former should die… At least in its current form. Elon Musk has entered formal talks to acquire Twitter and it has angered some. Are there reasons to be apprehensive? Sure. Change is...
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Good Karma Slot Machine - #DoGood HEROfarm New Orleans Public Relations and Marketing
The holiday season often brings out the best in all of us. But why can’t that feeling last longer than the holidays? The great thing about doing good is that it doesn’t demand the passing of a law, you being a celebrity, or understanding quantum physics; all it takes is a little determination… and an...
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