Trending and interesting advertising/marketing/public relations.

Reinventing The Legacy Macy's Brand in a Modern Retail Landscape
Macy’s, a legacy brand, is in the spotlight with a recent $5.8 billion private bid, signaling potential changes beyond its iconic status. However, the focus may not be on the brand itself but rather on its valuable real estate. Let’s delve into the reality of this bid and the creative possibilities it holds.   Real...
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SmileDirectClub's Spectacular Fall
Anticipated this development… SmileDirectClub, once a disruptor in the dental industry with its revolutionary 3D-printed teeth aligners delivered straight to consumers, has morphed into SadDumbfoundedCustomers, succumbing to bankruptcy. In a mere span of a few years, the company, once valued at $8.9 billion, finds itself drowning in a staggering $900 million debt, leaving scores unemployed,...
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Social media is a world all of its own. Here are Tips for Cracking the Code of Social Media Engagement from HEROfarm Marketing and Public Relations in New Orleans - Social Media Tips for Businesses
Ever had a post go as viral as Aunt Mildred’s accidental salsa dance at the family reunion? Yeah, us neither. But let’s face it – the unpredictable world of social media is like a digital circus, and we’re all trying not to get hit by flying pies. We’re not here to brag about our aunt’s...
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Mr Bean Panic GIF If you’re a business owner in a hurricane-prone area, you’ll need more than sandbags — you need a business hurricane plan. The six-month-long hurricane season traditionally running from June through November has sneakily soaked into May and December, giving more opportunities for your worst customer to make a visit. Creating a business...
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Why Brands Need to Let Go to Gain Control: The Shift from Media to Wedia
Brands are at a crossroads. They arrived years ago — many didn’t realize it.   The world that brands knew transformed almost overnight. Consumers had met them at that intersection and said hi, but without much meaningful exchange kept on moving while many brands sat and tried to figure out what language they were speaking....
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