Dead raccoon takes over social media, gets news coverage

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The strangest things tend to go viral on social media, so it’s not too surprising when a dead raccoon is elevated to news coverage.

On July 9th, a dead raccoon lay on the sidewalk in Toronto for more than 12 hours before the city’s animal services finally scooped it up to take it to a better place. Before being scooped up, a memorial shrine was erected around the poor guy, complete with photos, cards, candles, roses, a trending hashtag #deadraccoonto, a Twitter account  and photoshopped images.

Whether an indication of slacktivism where people would rather passively make social media posts about a problem rather than address it or an example of citizens creatively finding a way to show displeasure with government, this ranks up there. Where, we don’t know.

 

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