Farm Report

Congratulations! Your college graduation is right around the corner. If you’re like many students in graphic design or advertising, you have a sense of panic growing faster than the national debt. Why? It’s likely because that all-important portfolio showcasing your work to potential employers consists of a folder… just a folder… well, and whatever stock...Read More

Is your business ready for the holidays? If you haven’t started thinking about how your business can drive sales and engagement this holiday season or just need a few tips, we’ve put together a brief checklist to help with your holiday marketing.   First, consider what your goals are for the holiday season: Sales Brand...Read More

After a typically slow summer season, many businesses ramp up as the school year starts back and booming holiday seasons quickly approach. Is your company ready for the transition to more business? Don’t get caught off-guard. Use the remaining slow time to prepare for the busier season. Here’s a checklist of 10 business maintenance and marketing tips to...Read More

Brands are at a crossroads. They arrived years ago — many didn’t realize it.   The world that brands knew transformed almost overnight. Consumers had met them at that intersection and said hi, but without much meaningful exchange kept on moving while many brands sat and tried to figure out what language they were speaking....Read More

If you’re a business owner in a hurricane-prone area, you’ll need more than sandbags — you need a business hurricane plan. The six-month-long hurricane season traditionally running from June through November has sneakily soaked into May and December, giving more opportunities for your worst customer to visit. Creating a business hurricane plan in addition to your...Read More

I don’t care what your Zoomer says, you do NOT need a loyalty app. But – don’t confuse a loyalty APP with a loyalty PROGRAM. ‘No’ to the first. An emphatic ‘yes’ to the second. Website cookies are going the way of the dodo and a recession is looming — again. Logically, execs steering the...Read More

What can we learn from #Netflix‘s new strategy to stop password sharing and increase profit? 1) Freemium models are dangerous If you “purposefully allowed” your users to share your product for free, warning them later that you’re going to “crackdown” and possibly penalize them for the practice you allowed just ain’t gonna fly. 2) Stop telegraphing...Read More

Planning your public relations and content/blogs/social media in 60 & 90-day cycles can help you make waves on less-celebrated holidays. This helps make your brand the most noticed in the room. Here’s a peek at what’s on our radar. Let us know what we missed! UPCOMING 2022 EVENTS: 4/27 Administrative Professionals’ Day 4/28 National Superhero...Read More

#RIPTwitter is trending and so is comedian Steve Martin’s SNL skit about “King Tut – from 1978. The latter is proof that the former should die… At least in its current form. Elon Musk has entered formal talks to acquire Twitter and it has angered some. Are there reasons to be apprehensive? Sure. Change is...Read More