Farm Report

What’s Your Business Hurricane Plan?

If you’re a business owner in a hurricane-prone area, you’ll need more than sandbags — you need a business hurricane plan. The six-month-long hurricane season traditionally running from June through November has sneakily soaked into May and December, giving more opportunities for your worst customer to visit. Creating a business hurricane plan in addition to your...
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APPrehensive Branding: Should Your Business Build a Loyalty App or a Loyalty Program?

APPrehensive Branding: Should Your Business Build a Loyalty App or a Loyalty Program?

I don’t care what your Zoomer says, you do NOT need a loyalty app. But – don’t confuse a loyalty APP with a loyalty PROGRAM. ‘No’ to the first. An emphatic ‘yes’ to the second. Website cookies are going the way of the dodo and a recession is looming — again. Logically, execs steering the...
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Netflix & Fulfill: Learning from The Brand's Crackdown on Password Sharing

Netflix & Fulfill: Learning from The Brand’s Crackdown on Password Sharing

What can we learn from #Netflix‘s new strategy to stop password sharing and increase profit? 1) Freemium models are dangerous If you “purposefully allowed” your users to share your product for free, warning them later that you’re going to “crackdown” and possibly penalize them for the practice you allowed just ain’t gonna fly. 2) Stop telegraphing...
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Screw It Let's Do It - Planning Your Public Relations

Planning Your Public Relations in 60 and 90-Day Cycles

Planning your public relations and content/blogs/social media in 60 & 90-day cycles can help you make waves on less-celebrated holidays. This helps make your brand the most noticed in the room. Here’s a peek at what’s on our radar. Let us know what we missed! UPCOMING 2022 EVENTS: 4/27 Administrative Professionals’ Day 4/28 National Superhero...
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#RIPTwitter: Steve Martin… King Tut… from 1978… are… Trending?

#RIPTwitter is trending and so is comedian Steve Martin’s SNL skit about “King Tut – from 1978. The latter is proof that the former should die… At least in its current form. Elon Musk has entered formal talks to acquire Twitter and it has angered some. Are there reasons to be apprehensive? Sure. Change is...
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Good Karma Slot Machine - #DoGood HEROfarm New Orleans Public Relations and Marketing

The Good Karma Slot Machine – Quick Ideas For Doing a Good Deed Today

The holiday season often brings out the best in all of us. But why can’t that feeling last longer than the holidays? The great thing about doing good is that it doesn’t demand the passing of a law, you being a celebrity, or understanding quantum physics; all it takes is a little determination… and an...
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Give Greater by HEROfarm - 6 Alternative Holiday Gifts with Substance, New Orleans Style

6 Holiday Gifts with Substance, New Orleans Style

Everyone wants to give the perfect holiday gifts. But how many gifts make much of an impact after the wrapping paper is long gone? We’d like to suggest a few ideas for giving that have far-reaching effects. If you’re stuck trying to figure out what to get someone, here are a few local, alternative gift...
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Portfolio tips for procrastinating design and advertising students

8 Portfolio Building Tips For Panicking Design & Ad Students

Congratulations! Your college graduation is right around the corner. And if you’re like many students in graphic design or advertising, you have a sense of panic growing faster than the national debt. Why? That all-important portfolio showcasing your work to potential employers consists of a folder… Just a folder… Well, and whatever stock papers that...
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Classic commercials in New Orleans

15 of The Most Memorable Ads in New Orleans

Every business wants their name to be top of mind with consumers, and some strike marketing gold by creating simple slogans, jingles or ads that resonate with the public — sometimes against all logic. Below are just a few of the most memorable ads in New Orleans, some older, some newer, and not in any...
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