Farm Report

What’s Your Business Hurricane Plan?

Mr Bean Panic GIF If you’re a business owner in a hurricane-prone area, you’ll need more than sandbags — you need a business hurricane plan. The six-month-long hurricane season traditionally running from June through November has sneakily soaked into May and December, giving more opportunities for your worst customer to make a visit. Creating a business...
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404 - Life Not Found - Combating The Digital Dark Ages - HEROfarm Marketing and Public Relations New Orleans

404 – Life Not Found: Combating The Digital Dark Age

Take a moment and think about your life pre-internet — if you were even alive back then. Hard to remember, isn’t it? Like an increasing number of people today, the first places I log into when going online are social media accounts. It’s become almost a natural reflex now when I turn on the computer...
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Portfolio tips for procrastinating design and advertising students

8 Portfolio Building Tips For Panicking Design & Ad Students

Congratulations! Your college graduation is right around the corner. If you’re like many students in graphic design or advertising, you have a sense of panic growing faster than the national debt. Why? It’s likely because that all-important portfolio showcasing your work to potential employers consists of a folder… just a folder… well, and whatever stock...
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10-Step Checklist - Holiday Marketing For Your Business

10-Step Checklist: Holiday Marketing For Your Business

Is your business ready for the holidays? If you haven’t started thinking about how your business can drive sales and engagement this holiday season or just need a few tips, we’ve put together a brief checklist to help with your holiday marketing.   First, consider what your goals are for the holiday season: Sales Brand...
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10 Essential Tips To Prepare Your Business For The Busy Season - HEROfarm Marketing and Public Relations New Orleans

10 Essential Tips To Prepare Your Business For The Busy Season

After a typically slow summer season, many businesses ramp up as the school year starts back and booming holiday seasons quickly approach. Is your company ready for the transition to more business? Don’t get caught off-guard. Use the remaining slow time to prepare for the busier season. Here’s a checklist of 10 business maintenance and marketing tips to...
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Why Brands Need to Let Go to Gain Control: The Shift from Media to Wedia

Why Brands Need to Let Go to Gain Control

Brands are at a crossroads. They arrived years ago — many didn’t realize it.   The world that brands knew transformed almost overnight. Consumers had met them at that intersection and said hi, but without much meaningful exchange kept on moving while many brands sat and tried to figure out what language they were speaking....
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APPrehensive Branding: Should Your Business Build a Loyalty App or a Loyalty Program?

APPrehensive Branding: Should Your Business Build a Loyalty App or a Loyalty Program?

I don’t care what your Zoomer says, you do NOT need a loyalty app. But – don’t confuse a loyalty APP with a loyalty PROGRAM. ‘No’ to the first. An emphatic ‘yes’ to the second. Website cookies are going the way of the dodo and a recession is looming — again. Logically, execs steering the...
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Netflix & Fulfill: Learning from The Brand's Crackdown on Password Sharing

Netflix & Fulfill: Learning from The Brand’s Crackdown on Password Sharing

What can we learn from #Netflix‘s new strategy to stop password sharing and increase profit? 1) Freemium models are dangerous If you “purposefully allowed” your users to share your product for free, warning them later that you’re going to “crackdown” and possibly penalize them for the practice you allowed just ain’t gonna fly. 2) Stop telegraphing...
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Screw It Let's Do It - Planning Your Public Relations

Planning Your Public Relations in 60 and 90-Day Cycles

Planning your public relations and content/blogs/social media in 60 & 90-day cycles can help you make waves on less-celebrated holidays. This helps make your brand the most noticed in the room. Here’s a peek at what’s on our radar. Let us know what we missed! UPCOMING 2022 EVENTS: 4/27 Administrative Professionals’ Day 4/28 National Superhero...
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