On October 21, 2015, Pepsi will release a new limited edition soda, “Pepsi Perfect”, as seen in the film Back to the Future Part II. The 16.9 oz. bottle, which will retail for $20.15, is designed to look like the one Marty McFly orders while in Cafe 80’s.
Pepsi plans to release Pepsi Perfect online in a limited run of 6,500 bottles, available while supplies last. Each new bottle will be furnished in a special case, which will contain standard Pepsi.
Great job by Pepsi on building buzz around their brand, especially with such a fun, limited edition product, ahead of one of the most anticipated dates in film history. Now we just need Mattel to get us those Hoverboards.