HERO|farm is a creative guild with a simple philosophy: Do great work for good people. We’ve discovered that when following this principle, everything else seems to fall into place. HERO|farm is founded on organic creative that serves the greater good. We actively pursue avenues of impact that create valued connections between people, places and things while also initiating innovative ways to extend the positives of the human condition. Every story needs a hero. And we’re here to save the day.
Not only do we want to do great work, but also do good for the world while doing it. A cornerstone of HERO|farm is to do at least one campaign per year pro bono for a non-profit, as well as work with clients who have admirable missions. Our mission is to establish a guild of creatives who elevate social entrepreneurs, small/mid-sized businesses and non-profits by creating relevant brand messages in unconventional ways.
We don’t want to be the biggest or richest; we’re striving to be the most creative that makes the biggest positive impact on the world. We’ve come to realize how beneficial and impactful advertising can be for the viewer when it is paired with a client who has a good mission. When you add value to a person’s everyday life, you do more than just sell a product; you create a lasting relationship of goodwill and a connection that does far beyond sell-buy-consume. Our goal is to help evolve the advertising into something people don’t run from, but applaud.
“There’s a lot of bad advertising out there with businesses screaming messages at people,” says Reid Stone, principal of HERO|farm. “Good ideas that benefit people should come first, and if it’s in behalf of a product, even better.”
HERO|farm doesn’t claim to be a savior, nor do we want to be. We just want to do our part in making the world a better place.