Wendy’s Hooks Up with Boyz II Men/Jon Secada For Pretzel Burgers


Wendy's Pretzel Burger returns
Via Ad Age

One of Wendy’s most popular items in more than a decade — the pretzel bun — is coming back, this time accompanied by hits of the late ’80s and early ’90s, with special appearances by R&B group Boyz II Men and Jon Secada.

The pretzel bun will be available nationally by July 4. TV ads will launch July 7 and will run for about six weeks. Last year, Wendy’s rolled out the pretzel-bunned cheeseburger and chicken sandwich at separate times — the cheeseburger in the summer and the chicken sandwich in the fall. This year, Wendy’s is rolling them out simultaneously.

In 2013, the chain brought in Nick Lachey for the launch of the pretzel bacon cheeseburger. This time around, Wendy’s is hoping to capitalize on some 80s and early 90s nostalgia, said chief marketing officer Craig Bahner… Read more about the #PretzelLoveSongs campaign.