Budweiser has decided that persuading 21- to 27-year-olds to grab a Bud is the best chance to stop its free-fall against craft beers. After years of developing advertising and marketing that appeals to all ages, AB InBev plans to concentrate future Budweiser promotions exclusively on that age bracket.

That means it won’t trot out the traditional Budweiser Clydesdales for this year’s holiday advertising. It means February’s Super Bowl ads will feature something more current than last year’s Fleetwood Mac. It means less baseball and more raves with DJ group Cash Cash, Jay Z, zombies and more… Read more.