Strange thing for a marketing company to say, we know.
But sometimes more marketing is exactly what your business doesn’t need. You may just need to figure out what’s actually stuck before you throw another tactic, platform, or chunk of your budget at it.
Because once you start asking, “What marketing does my business need?” things can get out of hand pretty quickly.
Maybe you need a new website. Or better social media. Or ads. Or PR. Or a podcast, because apparently everyone is supposed to have a podcast now.
We do this for a living, and even we sometimes look at the list and think, “Well, all of that sounds important.” Very helpful.
What’s actually not working?
Maybe people hear about your business but don’t quite understand what makes it different.
Maybe your message is good, but the right people aren’t seeing it.
Maybe people are visiting your website, but it isn’t giving them a clear reason to stick around or take the next step.
Or maybe you’re getting attention, likes, and traffic, but not enough calls, leads, or sales.
Those are different problems, and they need different solutions.
Running ads won’t fix a confusing message. A new website won’t do much if nobody visits it. And posting more often isn’t automatically a strategy, no matter how many color-coded boxes we add to the content calendar.
Sometimes the smartest marketing move is to pause long enough to figure out what you’re actually trying to fix.
We made a quick gut check
That’s why we created What’s Your Next Move?
It asks five questions about what you want to accomplish, what feels stuck, who you’re trying to reach, what you’ve already tried and how quickly you want to move.
Based on your answers, you’ll get a preliminary recommendation about where to focus:
- Find your voice
- Get more eyes on your business
- Fix the website
- Build something people remember
- Turn attention into action
- Stop for a minute and make a real plan
It’s not going to diagnose your entire business in five questions. That would be a little ambitious, even for us.
It’s simply a way to get out of the “we should probably do some marketing” loop and identify a reasonable place to begin.
You don’t have to enter your email address, either. Answer the questions, get your result, and go about your day. We promise not to chase you around the internet.
Maybe you need more marketing. Maybe you don’t.
Either way, it helps to know why.