AMC Theaters To Millennials: See a Film a Day for a Monthly Fee

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Netflix brought subscription-based movie and television streaming to the millennial masses. Spotify and Rhapsody did the same thing with music — pay once, listen to as much or as little as you want.

amc-theaters-movie-passNow a major movie theater chain is trying to step onto the subscription gravy train as it seeks to reverse attendance declines, especially among young moviegoers. AMC Theaters, the No. 2 chain in North America behind Regal Entertainment, has agreed to a pilot partnership with MoviePass, a three-year-old company focused on letting people attend a movie a day for one monthly fee… Read More.