Let's Talk

A Yeti prowls the streets near Boston amid Snowmageddon

Share

It’s said that a true optimist finds the best in every situation. But what about when facing perhaps one of the worst winter storms on record and everyone is “hunkered down”?

Enter: The Boston Yeti.

A person wearing a costume of the mythical creature has been seen roaming the vacant streets of Somerville, Massachusetts, leaving a trail of footprints in the snow and a load of laughs online.

As snow fell on the northeast, the Boston Yeti took to Twitter – @BostonYeti2015 – writing about ill-fated efforts to hail a taxi and wishes for “everyone to be safe.”

With this “Yeti” finding a good time in whatever comes his way, it seems we need to make this guy an honorary New Orleanian. He gets it. It’s also a reminder that sometimes the easiest way to gain attention for your business is to do something non-traditional and eye-catching around onto something people are already talking about, or just latch on like Wix did.