British department store chain John Lewis is known for its annual Christmas ads, which feature some sort of aggressively cute concept and a new cover of a popular song that will immediately top the U.K. charts. This year, though, they’ve been hard at work developing weaponized make-you-cry technology. Hope you like sobbing! Read more.

And just like that, there’s already a parody.

In one of the quickest turnarounds ever, Redshirt Films has made a pretty funny spoof of the adorable spot featuring a boy and his penguin.