Building a Personal Brand: The PRSSA Regional Conference Gets Farmed


On April 9 & 10, a room full of soon-to-be graduates from colleges across the Southeast attended the 2010 PRSSA Regional Conference in Hattiesburg, Mississippi and received HERO|farm’s digital take on the antique 8.5″ x 11″ resume. Farmers Reid Stone and Shaun Walker were asked to plant some seeds of social media knowledge with the goal of landing a position in the communications industry…And plant they did.

Their presentation, Content is King: Moving Past The Poke, discussed ways to maximize personal branding by utilizing creative social media strategies that build engaging online content. In other words, students and professionals learned how to take skills they already had, and use them to launch their careers. With over 17 examples for creating job-worthy content, attendees left with ideas for not only proving their social media/public relations worth but also a better understanding of what employers are and are not expecting to see from them.

The event hosted by the PRSSA of the University of Southern Mississippi was streamed live at USTREAM and the slides from the presentation can be found at
HERO|farm is honored to have been asked to speak at the conference alongside some exceptional presenters that included the founder of idgroup, Inc. Mona Amodeo, Southwest Airlines’ social media guru Lindsey Reynolds, Coco Design’s founder Jay Massey, ParenteBeard public relations expert Natalie Neczypor, Mississippi Public Broadcasting’s Thomas Broadus, and Red Square Agency strategists Niki Lim and Janine Gascoigne.

The conference wrapped with a speakers’ panel on the ethics of posting and the opportunities and pitfalls of social media profiles. Among the lessons attendees took away included putting the “grandmother” filter on posted content, maximizing LinkedIn recommendations and identifying the appropriate privacy settings. Our lesson…We miss college.

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