Shrewd marketing or a PR stunt gone too far?

Cards Against Humanity, the risqué, irreverent “party game for horrible people” offered customers a very special deal on Black Friday: For just $6, they could get their hands on a limited-edition box of “bullshit.”

Eager to discover the truth of the box, a staggering 30,000 people coughed up the cash, and this week, the goods have finally been arriving. Turns out they really do contain bullshit—actual, real, honest-to-god bull shit… Read More.