According to a study connected by Dove, most women (96%) said they wouldn’t choose the word beautiful to describe themselves — although about 80% said there is something beautiful about them.

The company put up signs that said “beautiful” and “average” above the entryways of shopping centers in five cities, San Francisco, Shanghai, Delhi, London and Sao Paulo, and watched as women contemplated about which door to enter.

What happens in the clip below reflects data that shows how the majority of women view their appearance… Read more.