In the world of media, how you handle a crisis can determine the fate of your brand for years to come. Every once in a while, a crisis comes along that can send ripples far beyond that of just newsstands.

So if your brand just happens to be that of one George Clooney—actor, heartthrob, fiance—the method in which you handle a crisis must be calculated. Or in this case, short, biting, and sent to only one news outlet. His response to a distasteful piece in the Daily Mail about his future family is amazing. It’s simple, well-written, and achieved what few other brands or celebrities have ever accomplished – An apology from the tabloid.

To you Mr. Clooney, this martini is in your honor.

Here’s a taste: I want to speak to the irresponsibility of Monday’s Daily Mail report. I seldom respond to tabloids, unless it involves someone else and their safety or well-being. The Daily Mail has printed a completely fabricated story about my fiancée’s mother opposing our marriage for religious reasons. It says Amal’s mother has been telling “half of Beirut” that she’s against the wedding. It says they joke about traditions in the Druze religion that end up with the death of the bride.

Let me repeat that: The death of the bride.