HEROfarm surfed the air waves of KDOW 1220 am, the Bay area’s financial, news and business radio network broadcasting out of Palo Alto, California, to give small business owners some tips on marketing.

In Round 1 of PUNCH! Media & Marketing Made Easy on 1220am KDOW host Erika Taylor Montgomery chats with HERO|founders Shaun Walker and Reid Stone. We discuss what small and mid-size companies should know to get their name out there, if every business should advertise, what advertising mediums work the best for most businesses and opinions about print advertising.

In the second half of Round 1 on PUNCH! Media & Marketing Made Easy we discuss guerrilla marketing, how it’s different than traditional advertising and how it can be done cost-effectively. We talk about the cost of hiring an ad agency and how much of a business’ budget should be set aside for marketing or advertising on an annual basis.