More than 40,000 people have signed a petition calling for the removal of an ad in London that’s been deemed body shaming amid an online backlash.
Protein World’s ad campaign, which features a woman in a bikini and various products in the company’s “weight loss collection,” asks the question: Are you beach body ready?
It angered a lot of people — but the company isn’t backing down.
The posters have been defaced dozens of times, inspired an “Every Body’s Ready” Facebook page, and seen the Advertising Standards Authority flooded with complaints.
The online petition says that Protein World “is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic body image of the bronzed model, in order to sell their product.” Read more.
Mass demonstration planned over ‘beach body ready’ tube advert
I committed an act of civil disobedience last week and it felt glorious @VagendaMagazine @EverydaySexism pic.twitter.com/4jl8vbnulU
— Miranda Fay (@mirandafay) April 22, 2015