The New Orleans Mission, the city’s oldest private service provider for the homeless, has launched a new multimedia campaign developed by HEROfarm titled Sincerely, Homeless aimed at giving the public an authentic look into what can cause a person to become homeless and the steps many of them are taking to pull themselves out of the situation. The Mission is working to dispel the shame often associated with people who have hit hard times and also give a voice to those deemed the “invisible” members of society. Those who are part of the New Orleans homeless starred in all pieces of the campaign.

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