Why women are smearing their lipstick for Instagram pics

(via Mashable)

It isn’t a fashion faux pas in your Instagram feed — celebrities and women around the world are smearing their lipstick for a good cause.

The new #SmearforSmear social media campaign and hashtag, spearheaded by UK-based organization Jo’s Cancer Trust, aims to raise awareness during Cervical Cancer Awareness Month this January. Participants post selfies with smeared lipstick, encouraging women to get regular Pap smears to screen for cervical cancer. Then, similar to the viral ALS Ice Bucket Challenge, they nominate friends and family to do the same. Read More…

See more user-submitted Instagram pictures here.

 

Help prevent cervical cancer with @jotrust. 25th-31st of January is cervical cancer prevention week !!! 1 in 3 women aged between 25 and 29 do not take up their smear test invitation. Cervical cancer can be prevented. Get your smear and reduce your risk #smearforsmear

A photo posted by KIREN DHAMI MUA (@kiren_dhami) on Jan 25, 2015 at 9:13am PST

 

Our brand executive @nancy_m_g is supporting #CCPW with her #smearforsmear lipstick selfie! Have you done yours?

A photo posted by Irwin Mitchell (@irwin_mitchell) on Jan 26, 2015 at 11:27pm PST

 

One of our Social Media team kicking off our #smearforsmear campaign for @joscervicalcancertrust #CCPW @hanpod nominates all our followers!

A photo posted by Irwin Mitchell (@irwin_mitchell) on Jan 25, 2015 at 2:40am PST

 

See more user-submitted Instagram pictures here.