YouTube is tweaking its commercials to be more like interactive infomercials.
A month after YouTube added interactive cards to its skippable TrueView ads, retail advertisers can now use those card overlays to include product information, images and links to purchase a product on a brand’s site. They can also use these ads to remarket to people who may have checked out a product on a brand’s site without checking out.
Unlike parent company Google’s reported plans to outfit its search ads with buy buttons, people won’t be able to buy an advertised product on YouTube. They’ll still have to go to an advertiser’s site to make a purchase, but YouTube’s senior product manager Lane Shackleton said the new ad format makes the path to purchase shorter… read more.