In marketing, it’s always fun trying to think of a unique way to introduce a new product, service or, in this case, movie to the public that gets attention and builds momentum. In anticipation of its upcoming movie Ant-Man, Marvel came up with an interesting approach by posting online a ridiculously small, 100-or-so-pixel-wide true teaser...Read More

Curious YouTuber Mike the Intern strapped a GoPro on his Goldendoodle to see what the dog would do while he was gone all day. What the camera captured is pretty depressing.Read More

Sony’s “The Interview” has been a hacking target, a punchline, and a political lightning rod. Now, with its release online at the same time it debuts in theaters, it has a new role: a test for a new kind of movie release. “The Interview” stars Seth Rogen and James Franco as journalists tasked by the...Read More

Calling all self-proclaimed social media gurus, ninjas, experts and unicorns… How knowledgeable are you about the major the social networks, their features and usage? Put yourself to the test, literally. Take the SMART (Social Media Aptitude and Readiness Test) to see how much you know about social media. They’ll analyze your score and tell you...Read More

Netflix brought subscription-based movie and television streaming to the millennial masses. Spotify and Rhapsody did the same thing with music — pay once, listen to as much or as little as you want. Now a major movie theater chain is trying to step onto the subscription gravy train as it seeks to reverse attendance declines,...Read More