Quickly spreading across the internet like a clip of the latest Kayne West outburst, the video below has been filling newsfeeds as an impressively smart and subtle public service announcement that doesn’t beat people over the head.
The video was created for AV-OG-TIL, a Norwegian NGO (non-governmental organization) that is working to reduce the harmful effects of alcohol. Its aim is to raise awareness around the dangers of intoxication while operating a boat, driving a car, when pregnant or together with children… even reminding people that docking is an art form best practiced sober.