When something on social media goes viral it’s often due to the controversy, real or perceived, surrounding it. The significant attention it brings can vault a non-story into a national headlining exposé.
Case in point: A sorority at the University of Alabama has taken down a recruitment video after receiving criticism from a writer with one of the state’s major newspapers. Alabama’s Alpha Phi sorority deleted the video, which had garnered 500,000 views on YouTube, along with all of its social media pages.
The video was first criticized in a post on AL.com, which says:
“It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses. It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so…unempowering.”
Others support the video, saying it was meant to be light-hearted and not taken that seriously.
Is the video worth legitimate outrage or is it just an overblown non-story? Watch it below and decide for yourself.