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Spotlight
Why Brands Need to Let Go to Gain Control: The Shift from Media to Wedia
Brands are at a crossroads. They arrived years ago — many didn’t realize it.   The world that brands knew transformed almost overnight. Consumers had met them at that intersection and said hi, but without much meaningful exchange kept on moving while many brands sat and tried to figure out what language they were speaking....
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Good Karma Slot Machine - #DoGood HEROfarm New Orleans Public Relations and Marketing
The holiday season often brings out the best in all of us. But why can’t that feeling last longer than the holidays? The great thing about doing good is that it doesn’t demand the passing of a law, you being a celebrity, or understanding quantum physics; all it takes is a little determination… and an...
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Give Greater by HEROfarm - 6 Alternative Holiday Gifts with Substance, New Orleans Style
Everyone wants to give the perfect holiday gifts. But how many gifts make much of an impact after the wrapping paper is long gone? We’d like to suggest a few ideas for giving that have far-reaching effects. If you’re stuck trying to figure out what to get someone, here are a few local, alternative gift...
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Portfolio tips for procrastinating design and advertising students
Congratulations! Your college graduation is right around the corner. And if you’re like many students in graphic design or advertising, you have a sense of panic growing faster than the national debt. Why? That all-important portfolio showcasing your work to potential employers consists of a folder… Just a folder… Well, and whatever stock papers that...
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Classic commercials in New Orleans
Every business wants their name to be top of mind with consumers, and some strike marketing gold by creating simple slogans, jingles or ads that resonate with the public — sometimes against all logic. Below are just a few of the most memorable ads in New Orleans, some older, some newer, and not in any...
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