A magazine has embarked on a bold new campaign in which 3,000 copies will be printed using ink mixed with HIV-infected blood. The idea behind the original project, headed by “progressive men’s magazine” Vangardist and global comms agency Saatchi & Saatchi Switzerland, is set to reignite much needed conversation about HIV and AIDS and to tackle the...Read More

A new label on some bottles of Bud Light, one of the brands owned by the beer giant Anheuser-Busch InBev, is falling flat among women, a demographic group the industry has been desperately courting in hopes of jump-starting flagging sales of suds. In a continuation of its “Up for Whatever” campaign, a wide blue band...Read More

More than 40,000 people have signed a petition calling for the removal of an ad in London that’s been deemed body shaming amid an online backlash. Protein World’s ad campaign, which features a woman in a bikini and various products in the company’s “weight loss collection,” asks the question: Are you beach body ready? It...Read More

For every advertising slogan created there usually comes eye-rolls from consumers who know the untold truth. But what if brands had slogans that aligned more with reality? Nashville-based graphic designer Clif Dickens imagined just that and now creates hilariously honest ad slogans, most of which, make more sense than the real ones. Visit his Honest Slogans website to view more.Read More

According to a study connected by Dove, most women (96%) said they wouldn’t choose the word beautiful to describe themselves — although about 80% said there is something beautiful about them. The company put up signs that said “beautiful” and “average” above the entryways of shopping centers in five cities, San Francisco, Shanghai, Delhi, London and...Read More