YouTube is tweaking its commercials to be more like interactive infomercials. A month after YouTube added interactive cards to its skippable TrueView ads, retail advertisers can now use those card overlays to include product information, images and links to purchase a product on a brand’s site. They can also use these ads to remarket to...Read More

A magazine has embarked on a bold new campaign in which 3,000 copies will be printed using ink mixed with HIV-infected blood. The idea behind the original project, headed by “progressive men’s magazine” Vangardist and global comms agency Saatchi & Saatchi Switzerland, is set to reignite much needed conversation about HIV and AIDS and to tackle the...Read More

A new label on some bottles of Bud Light, one of the brands owned by the beer giant Anheuser-Busch InBev, is falling flat among women, a demographic group the industry has been desperately courting in hopes of jump-starting flagging sales of suds. In a continuation of its “Up for Whatever” campaign, a wide blue band...Read More

More than 40,000 people have signed a petition calling for the removal of an ad in London that’s been deemed body shaming amid an online backlash. Protein World’s ad campaign, which features a woman in a bikini and various products in the company’s “weight loss collection,” asks the question: Are you beach body ready? It...Read More

For every advertising slogan created there usually comes eye-rolls from consumers who know the untold truth. But what if brands had slogans that aligned more with reality? Nashville-based graphic designer Clif Dickens imagined just that and now creates hilariously honest ad slogans, most of which, make more sense than the real ones. Visit his Honest Slogans website to view more.Read More