May 19, 2022
APPrehensive Branding: Should Your Business Build a Loyalty App or a Loyalty Program?
I don’t care what your Zoomer says, you do NOT need a loyalty app. But – don’t confuse a loyalty APP with a loyalty PROGRAM. ‘No’ to the first. An emphatic ‘yes’ to the second. Website cookies are going the way of the dodo and a recession is looming — again. Logically, execs steering the...
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