Heard about the new logo that Gap rolled out last week? The logo was quickly met with an unexpected backlash from both consumers and graphic designers alike. A blog and tweet avalanche of complaints flooded the web, all seeming to bash the rebranding. Only four days after going public with its hot new squeeze, the company dumped the...Read More

What do 9/11 and the day you landed your first big job have in common? In Psychology, they’re called Flashbulb Memories. Intense, vivid “snapshot” moments of your life when you remember almost every detail and second of a significant event; where you were, what you were doing, who you were with—they are long-lasting memories that...Read More

Congratulations to HEROfarm client myPhoneMD on opening its 6th smartphone ER! On September 8th, the innovative company celebrated the grand opening of its new Charleston, South Carolina location. With this addition, myPhoneMD became a national company and the second-largest smartphone repair chain in the country. Now boasting its own smartphone trauma center, Charleston joins stores in Baton Rouge, New Orleans,...Read More

“In Chinese, the word crisis is composed of two characters. One represents danger and the other represents opportunity.” ~ President John F. Kennedy Just off the Louisiana coast in the Gulf of Mexico, British energy company BP is fighting the ongoing ramifications of a major oil spill not seen since the days the Exxon-Valdez in Alaska...Read More

On April 9 & 10, a room full of soon-to-be graduates from colleges across the Southeast attended the 2010 PRSSA Regional Conference in Hattiesburg, Mississippi and received HERO|farm’s digital take on the antique 8.5″ x 11″ resume. Farmers Reid Stone and Shaun Walker were asked to plant some seeds of social media knowledge with the goal of landing a...Read More