Take a moment and think about your life pre-internet — if you were even alive back then. Hard to remember, isn’t it? Like an increasing number of people today, the first places I log into when going online are social media accounts. It’s become almost a natural reflex now when I turn on the computer...Read More

After a typically slow summer season, many businesses ramp up as the school year starts back and booming holiday seasons quickly approach. Is your company ready for the transition to more business? Don’t get caught off-guard. Use the remaining slow time to prepare for the busier season. Here’s a checklist of 10 business maintenance and marketing tips to...Read More

Brands are at a crossroads. They arrived years ago — many didn’t realize it.   The world that brands knew transformed almost overnight. Consumers had met them at that intersection and said hi, but without much meaningful exchange kept on moving while many brands sat and tried to figure out what language they were speaking....Read More

I don’t care what your Zoomer says, you do NOT need a loyalty app. But – don’t confuse a loyalty APP with a loyalty PROGRAM. ‘No’ to the first. An emphatic ‘yes’ to the second. Website cookies are going the way of the dodo and a recession is looming — again. Logically, execs steering the...Read More

What can we learn from #Netflix‘s new strategy to stop password sharing and increase profit? 1) Freemium models are dangerous If you “purposefully allowed” your users to share your product for free, warning them later that you’re going to “crackdown” and possibly penalize them for the practice you allowed just ain’t gonna fly. 2) Stop telegraphing...Read More