Brands are at a crossroads. They arrived years ago — many didn’t realize it.   The world that brands knew transformed almost overnight. Consumers had met them at that intersection and said hi, but without much meaningful exchange kept on moving while many brands sat and tried to figure out what language they were speaking....Read More

Every business wants its name to be top of mind with consumers, and some strike marketing gold by creating simple slogans, jingles, or ads that resonate with the public — sometimes against all logic. Below are just a few of the most memorable ads in New Orleans, some older, some newer, and not in any...Read More

New Orleans stands as unique a brand as you will find anywhere, setting itself apart with its unique blend of history, music, cuisine, and spirit. Now, imagine if this unparalleled persona permeated into some of the world’s biggest companies. Envision the fusion of corporate ethos with the soulful allure of the Crescent City. What if...Read More

Someone somewhere is talking about your business right now – for better or worse. When researching a company, the majority of people tend to believe online feedback — particularly negative reviews even if the information is completely false — as well as the number of stars given and word-of-mouth over anything a business says. In...Read More

So, you’re looking to create a tagline for your business and figure it can’t be that hard, right? I mean, look at Nike. They came up with “Just Do It” and it’s now one of the world’s most popular and recognized taglines ever. Unfortunately, “just doing it” typically isn’t as easy as it may seem....Read More