When something on social media goes viral it’s often due to the controversy, real or perceived, surrounding it. The significant attention it brings can vault a non-story into a national headlining exposé. Case in point: A sorority at the University of Alabama has taken down a recruitment video after receiving criticism from a writer with...Read More

Dave Grohl has promised to bring the Foo Fighters to Cesena, Italy after a video showing 1,000 musicians in Italy performing the group’s “Learn to Fly” in unison went viral. An organization named Rockin’ 1000 brought 350 guitarists, 250 singers, 250 drummers, and 150 bassists together for the Cesena spectacle, which racked up over 20...Read More

How quickly can something go viral? If you kill a beloved animal, you can count on it being faster than a bow arrow can fly. Dr. Walter Palmer is all over the web after he hunted down a well-known lion named Cecil in Zimbabwe. You have probably seen this instantly famous image flooding your social...Read More

The strangest things tend to go viral on social media, so it’s not too surprising when a dead raccoon is elevated to news coverage. On July 9th, a dead raccoon lay on the sidewalk in Toronto for more than 12 hours before the city’s animal services finally scooped it up to take it to a better place. Before...Read More

A perennial complaint from Facebook users is that they don’t have much control over what appears in their news feed, the main flow of posts on their Facebook homepage or app screen. The social network’s mysterious computer algorithm analyzes thousands of signals, then spits out what it thinks you want to see based on the...Read More