Anticipated this development… SmileDirectClub, once a disruptor in the dental industry with its revolutionary 3D-printed teeth aligners delivered straight to consumers, has morphed into SadDumbfoundedCustomers, succumbing to bankruptcy. In a mere span of a few years, the company, once valued at $8.9 billion, finds itself drowning in a staggering $900 million debt, leaving scores unemployed,...Read More

Ever had a post go as viral as Aunt Mildred’s accidental salsa dance at the family reunion? Yeah, us neither. But let’s face it – the unpredictable world of social media is like a digital circus, and we’re all trying not to get hit by flying pies. We’re not here to brag about our aunt’s...Read More

Brands are at a crossroads. They arrived years ago — many didn’t realize it.   The world that brands knew transformed almost overnight. Consumers had met them at that intersection and said hi, but without much meaningful exchange kept on moving while many brands sat and tried to figure out what language they were speaking....Read More

I don’t care what your Zoomer says, you do NOT need a loyalty app. But – don’t confuse a loyalty APP with a loyalty PROGRAM. ‘No’ to the first. An emphatic ‘yes’ to the second. Website cookies are going the way of the dodo and a recession is looming — again. Logically, execs steering the...Read More

What can we learn from #Netflix‘s new strategy to stop password sharing and increase profit? 1) Freemium models are dangerous If you “purposefully allowed” your users to share your product for free, warning them later that you’re going to “crackdown” and possibly penalize them for the practice you allowed just ain’t gonna fly. 2) Stop telegraphing...Read More