What can we learn from #Netflix‘s new strategy to stop password sharing and increase profit? 1) Freemium models are dangerous If you “purposefully allowed” your users to share your product for free, warning them later that you’re going to “crackdown” and possibly penalize them for the practice you allowed just ain’t gonna fly. 2) Stop telegraphing...Read More
Planning your public relations and content/blogs/social media in 60 & 90-day cycles can help you make waves on less-celebrated holidays. This helps make your brand the most noticed in the room. Here’s a peek at what’s on our radar. Let us know what we missed! UPCOMING 2022 EVENTS: 4/27 Administrative Professionals’ Day 4/28 National Superhero...Read More
It isn’t about missed calls. It’s a wakeup call. This has been a long time coming for the NFL. No, I’m not talking about the no-call in the Los Angeles Rams-New Orleans Saints NFC Championship game. I’m referring to the reckoning of a supercilious league that swells year after year as TV deals expand, revenue...Read More
With thousands of Syrian refugees now arriving in countries all around the world, many of those immigrants (and citizens still there) continue to voice anger over a public relations campaign launched by their nation’s government this past summer. The Syrian Arab News Agency (SANA), the national news agency of Syria, released the campaign. “Fun in the...Read More
The “Texas Law Hawk” is making waves with loud, wild commercials. In outlandish spots mixing the spirit of Old Spice, ridiculousness of Powerthirst and patriotism of The Colbert Report, lawyer Brian Wilson has caught the eye of the public and gone globally viral in a matter of days. The spots are so bad/awesome, they may...Read More
