I don’t care what your Zoomer says, you do NOT need a loyalty app. But – don’t confuse a loyalty APP with a loyalty PROGRAM. ‘No’ to the first. An emphatic ‘yes’ to the second. Website cookies are going the way of the dodo and a recession is looming — again. Logically, execs steering the...Read More

What can we learn from #Netflix‘s new strategy to stop password sharing and increase profit? 1) Freemium models are dangerous If you “purposefully allowed” your users to share your product for free, warning them later that you’re going to “crackdown” and possibly penalize them for the practice you allowed just ain’t gonna fly. 2) Stop telegraphing...Read More

Planning your public relations and content/blogs/social media in 60 & 90-day cycles can help you make waves on less-celebrated holidays. This helps make your brand the most noticed in the room. Here’s a peek at what’s on our radar. Let us know what we missed! UPCOMING 2022 EVENTS: 4/27 Administrative Professionals’ Day 4/28 National Superhero...Read More

Every business wants its name to be top of mind with consumers, and some strike marketing gold by creating simple slogans, jingles, or ads that resonate with the public — sometimes against all logic. Below are just a few of the most memorable ads in New Orleans, some older, some newer, and not in any...Read More

New Orleans stands as unique a brand as you will find anywhere, setting itself apart with its unique blend of history, music, cuisine, and spirit. Now, imagine if this unparalleled persona permeated into some of the world’s biggest companies. Envision the fusion of corporate ethos with the soulful allure of the Crescent City. What if...Read More